And from Social Media Today:
2) Video Social. Is 2014 really shaping up to be the year of the video?
May 27th 2014 at 12noon
3) The Art and ROI of Listening: Turning Your Platform into a Marketing Machine
Learn how listening to your customer can give your company a competitive edge June 3rd 2014 at 12 noon
The Art and ROI of Listening: Turning Your Platform into a Marketing Machine
An exclusive, live webinar from Social Media Today
June 3rd at 12pm EST / 9am PST
Sponsored by @Visible
Increasingly, people are using digital in every aspect of their life. Good or bad customer service? Consumers share about their experience on Twitter. Horrible food? They leave a negative review on social media. Every organization, no matter how big or small, can learn from these online raves and rants. This knowledge can help improve the business, products, and services. It can also give a competitive advantage as well as set your company up as an industry leader.
Whether you are new to social media listening or want to expand your existing efforts, there are a few things you’ll want to do to ensure that the time and resources on the program are well spent.
Join our panel of experts as we discuss:
- Determining the goals of your social listening program.
- Monitoring and assessing the progress of your social listening program.
- Identifying who will benefit from social media analytics and at what level of detail.
- Deciding which social channels to investigate.
- Identifying influencers.
- Arming employees to be brand evangelists.
- Creating a crisis management plan.